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Brand Identity
Define your story with Brand Strategy.
Then, bring that story to life through engaging design.
Visit Vision Quest for an array of other transformative tools.
A step-by-step resource to guide you through all things branding.
Craft individual elements and combine them into a cohesive start-up brand strategy.
1. Tone
Think of tone as the foundation of your brand identity.
A clear visual, linguistic, and stylistic language that tells your audience who you are.
Creating a moodboard is a great way to anchor these elements and provide a consistent reference point.
Explore the moodboard inspiration below, and then create your own using the resources provided.
Use A Moodboard For Inspiration…
Fun + Bold
Yellow + Orange, Sans Serif Font, Color Blobs, Simple + Warm-Toned PhotosInnovative + Vivid
Saturated Blues, Simple Photos, UI Elements, Sans Serif FontBright + Geometric
Cool-Toned Colors, Monospaced Font, Linear ElementsModern + Chic
Soft Colors, Serif Font, Simple + Cool-Toned Photos, Minimal IllustrationsPlayful + Fresh
Orange + Teal, Simple Photos, Color Blocks, Rounded Elements Sleek + Sophisticated
Neutral Palette, Simple + Rounded UI Elements, Sans Serif FontDirect + Daring
Red, Minimal Logo, Black + White Accents, Bright + Dynamic PhotosSimple + Dynamic
Cool-Toned Colors, Gradients, Simple Illustrations, Geometric Shapes…Or Create Your Own
Awwwards
Innovative website designs, graphics, and more.
Behance
Gather inspiration from creative portfolios.
Designspiration
Save and explore ideas by color.
Dribble
Design portfolios from creative professionals.
Pinterest
Find, save, and create boards for visual inspiration.
Same Energy
Visual search engine that connects similar images.
Savee
Browse and save curated design inspiration.
Site Inspire
Showcase of web and interactive design.
2. Logo
A great logo can make or break a brand.
It should capture attention and communicate who you are.
More than just a symbol, a logo tells a story.
Use the resources below to help you explore, identify, and create your perfect logo.
Resources
Logobook
Database of logos, symbols, trademarks, and icons.
Logotouse
120+ million free logos to download and use.
The Noun Project
Find icons and photos for any noun.
Brand New
Logo design trends, critiques, and inspiration.
3. Color
Color is the part of your brand that people notice first and foremost.
So creating a cohesive palette to anchor your brand is essential.
Explore the resources below and find a complimentary, versatile, and captivating color palette that suits your brand best.
Resources
Adobe Color
Create harmonious color palettes.
Color Psychology
Color meanings + their impact on brands.
Coolors.co
Find inspiration and design the perfect color palette.
Geenes
Generate and apply color palettes to your UI.
Khroma
An AI-powered color assistant.
Material Design
Create color palettes and measure their accessibility.
Mesh Gradient
Create bold, gradient designs.
Picular
Search color shades associated with different words.
Web Gradients
Free gradients for personal and commercial use.
4. Type
The “devil is in the details” and type is one of the central touchpoints of your brand.
A great font creates an impact on the viewer without them even realizing it.
Use these resources below to explore different options and pairings, then finalize what works for you.
Resources
Adobe Fonts
20,000+ fonts from a wide range of categories.
Font Joy
Font pairing generator.
Fontshare
Free handpicked fonts and pairings.
Future Fonts
A database of weird and wild fonts for your project.
Google Fonts
Over 1,400 families of free fonts.
Ohno Type
Collections of unique fonts available for purchase.
Typography Principles
Guide of basic typography principles.
Wordmark
Visualize words and phrases look in different fonts.
5. Photo + Video
Media can have a huge impact on how your audience engages with your brand.
The key is always quality > quantity.
Every photo or video should nest solidly within your brand identity.
Explore the resources below to compile content that helps elevate your brand and intrigue your audience.
Resources
Burst
Stock photos for personal and commercial use.
Freepik
Vectors, illustrations, fonts, and mockups.
Gratisography
Royalty-free stock photos.
Pexels
Royalty-free images and stock photos and videos.
Pixabay
2.6 million+ stock images, videos, and music.
Reshot
Stunning SVG icons and vector illustrations.
Stocksnap
Royalty-free stock images in a variety of categories.
Unsplash
4 million+ stock photos.
6. Illustration
Illustration is a great way to add uniqueness and personality to your brand.
Done right, it can create visual value that separates you from the competition.
Use the resources below to find inspiration, then explore creating your own illustrations.
Resources
Blob Maker
Unique and organic SVG shapes.
Blush
Blend designs and shapes to craft illustrations.
Feenancy
Pack of 35 editable 3D icons.
Fffuel
Free SVG generator for patterns and backgrounds.
Get Illustrations
Premium illustrations for purchase.
Humaaans
Create unique illustrations of people.
Isometrica
Easily design isometric scenes in 3D.
Loops
A collection of animated shapes in 4K video formats.
Power People
A free library of 3D avatars of people.
Shape Fest
Free 3D objects to use in your videos and UI.
Spline
Design and collaborate with 3D objects.
SVG Animista
Animate SVG files.
Tubik Blog
Psychology of Shapes.
Vectary
Easily create 3D models.
All-In-One Marketplaces
You Work For Them
An online marketplace for graphics and more.
Envato Elements
10 million+ creative assets and unlimited downloads.
Creative Market
A one-stop-shop marketplace for all things design.
Wrap Up
Congrats! You now have all the building blocks of your brand identity.
Congratulations, Cadet. Your brand is ready for takeoff. 💫
